Author archive for Sonia Andresson-Nolasco
Pepsi, Southwest and Best Buy Take Platforms to the Next Level
Hybrid events may be a new concept but they are already getting an upgrade as marketers mix the timeliness of one-off microsites with the stickiness of social media to form a one-stop branded engagement “platform” that’s always on, always evolving and never out of touch.
Cosmo and LittleMissMatched Take Control of Event Programs
Whether you’ve been faced with taking your event portfolio in-house out of necessity or just wondered if you could do it yourself, the decision to cut ties with your agency and go it alone is never an easy one. To help shed light on the upsides and downsides, EM enlisted the help of a panel...
Lines at Events: Coke Takes The “Ew” Out of Queue
If only standing in line for a brand experience were as entertaining as a Disney theme park where long serpentine lines are filled with animatronic surprises, strategic changes in scenery and the occasional visit by Snow White and her Seven Dwarfs. Fairytale characters aside, it can be.
Eco-Friendly Pop-Ups
Event marketers have a real challenge on their hands when it comes to building eco-friendly pop-ups. Creating these immersive, temporary experiences is inherently wasteful because it often demands the same investment in building materials as a trade-show exhibit or one-time event, but without the long-term reuse plan. But as event marketers get savvier about being...