Author archive for Sonia Andresson-Nolasco
Location, Location
Most trade show veterans will agree— there are few places less desirable than the back corner of the exhibit hall. After a year of setbacks and cancellations, many brands are struggling to get back the prime spots they once had at their industry’s biggest shows. What to do when life hands you a disappointing trade...
AEP Takes Pure Energy On Tour
When Ohio passed legislation in 2008 to become more energy efficient, utility companies like American Electric Power—one of the largest companies of its type in the country—were tasked with educating residents on how to save energy in their homes and workplaces. The solution was The Home Energy Savings Tour: Featuring gridSmart from AEP Ohio.
Brand Ambassadors 2.0
The digital age has helped transform the typical event staff from warm bodies to tech-savvy, data-collecting machines. More and more, brand ambassadors are being asked to collect consumer information with a handheld device or to report back via web-based software. They’re also being trained to add subjective feedback to objective data captured, oftentimes reporting it...
City Activations: How To Get Your Event Experiences Noticed
When it comes to generating buzz through live events, the nation’s biggest cities are often a brand’s first choice. But even in a busy metropolis like New York City, host to countless annual parades and marathons, it takes extra attention to detail to minimize the disruption.