Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 21 of 79

Author archive for Rachel Kirkpatrick Boucher

September 5, 2016

Cabo Wabo Targets BBQ Influencers at Foodie Festivals

Premium tequila brand Cabo Wabo for a second summer is spicing up its messaging to BBQ influencers with its “A Thicker Cut of Life” program, which brings BBQ experts to foodie festivals throughout the country to serve up Cabo Wabo-inspired recipes and drinks, and generate valuable content in the process. It’s all part of a...

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August 31, 2016

Scott 1000 Bath Tissue Rolls Out Road Trips for YouTube Families

Scott 1000 bath tissue put its “long-lasting” messaging to the ultimate test, sending YouTube families on a cross-country, content-capture road trip and equipping them with one roll each to prove just how far it will last. Five families were assigned one leg of the trip each, July 20 to Aug. 3, and traveled along I-90...

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August 12, 2016

VidCon Attendees Explore YouTube Red Originals Vignettes

In its biggest VidCon activation yet, YouTube immersed attendees in the original programming available on its paid streaming service YouTube Red through explorable vignettes on the convention floor. The activation at the online video conference, June 23-25 at the Anaheim Convention Center in Anaheim, CA, housed 10-foot by 10-foot movie-quality sets complete with special effects,...

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August 10, 2016

LEGO Inspires Fans with its Ninjago Challenge Course

Activating a physical experience surrounding its wildly successful Ninjago franchise, LEGO this summer is giving kids across the U.S. the chance to compete in Quest2Ninjago, an “American Ninja Warrior”-inspired challenge course. The program, which kicked off in Austin on June 10 at Browning Hangar, is traveling to seven markets to reward fans and help build...

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July 27, 2016

Event Design Tour: Beauty Editors Explore Maison Lancôme

Beauty editors and influencers on June 14 explored Maison Lancôme Paris at the Academy Mansion in New York City, which was transformed into themed product suites for Lancôme’s newest lines of color, skincare and fragrance. The historical venue on the Upper East Side was all about hands-on “play” with the products, from fragrance ingredients to...

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