Author archive for Rachel Kirkpatrick Boucher
Inside Glade’s Multisensory Pop-up in New York City
To drive sales of candles and give the brand an off-the-supermarket-shelf presence, Glade hosted a pop-up in the Meatpacking District of Manhattan that offered consumers a multisensory pop-up experience.
Advance Auto Parts Carves Out a Tour for DIY Millennials
For the past four years, Advance Auto Parts has targeted automotive do-it-yourselfers with a mobile tour hitting store events and outdoor festivals. This year, the brand has rolled out fresh engagements for its perennial program plus a whole other tour to target millennials. The 10-month Restoration Tour kicked off on March 10 at Daytona Bike...
How to Gain Ground on Millennials
Clear as day, I remember sitting in sixth-grade English watching the teacher scrawl some kind of code across the blackboard with the image of a spider web drawn next to it. “It’s called the World Wide Web,” she said.
Amope’s Mobile Boutique at Fashion Week Puts a Premium Spin on Insoles
We often think of shoe insoles as an unglamorous pharmacy purchase. Amope at Fashion Week in New York City, Feb. 9-17, put a premium spin on the category by showcasing its GelActiv insoles for stylish shoes in the mobile ShoeLove boutique. The program helped Amope expand its brand perception beyond the product consumers know Amope...
