Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 15 of 69

Author archive for Rachel Kirkpatrick Boucher

April 12, 2016

Toyota’s Scalable Billboard Takes RAV4 Campaign to New Heights

Toyota’s RAV4 Hybrid vehicle has done well with city dwellers, so to reinforce that relationship while simultaneously making a statement during the New York International Auto Show, Toyota asked consumers to look up. Way up. From March 22-24, the brand transformed two billboards at 47th street and 7th avenue in Times Square into a custom...

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April 8, 2016

Advance Auto Parts’ Expanded Mobile Tour Targets DIY-ers

Advance Auto Parts for a third year is hitting the road on an expanded mobile tour that will visit more than 30 automotive and store events and festivals across the U.S., driving awareness for its Speed Perks rewards program among automotive do-it-yourselfers, in addition to driving traffic to its stores. The tour, which features a...

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April 1, 2016

Mophie Evolves its SXSW Strategy with Device-Saving Dogs

There’s a lot of noise at SXSW, but mobile battery case maker mophie chewed out a niche for itself for a second year—with St. Bernard dogs. Continuing its mission to rescue dying phones, the brand partnered with Indian Motorcycle and the St. Bernard Foundation for what it called “Bad to the Bone.” Every hour from...

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March 28, 2016

Flyover: Netflix’s ‘House of Cards’ #FU2016 Activation

To tease the season four premiere of “House of Cards” on March 3, Netflix swooped in on an opportunity to tie its series and season’s plotline to real life—and the press. The brand activated its own “campaign center” across the street from CBS News’ Republican primary debate at the Peace Center in Greenville, SC, the...

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March 28, 2016

Netflix Disrupts a Primary Debate with ‘House of Cards’ Activation

To tease the season four premiere of “House of Cards” on March 3, Netflix swooped in on an opportunity to tie its series and season’s plotline to real life—and the press. The brand activated its own “campaign center” across the street from CBS News’ Republican primary debate at the Peace Center in Greenville, SC, the...

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