Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Trend of the Week

    Experiential Marketing Trend of the Week: Themed Learning

    Gone are the days of one-way conversations. In the post-COVID, value-for-time world that event marketers are building experiences in, themed learning is improving engagement and retention. And the bolder, more playful the theme, the better. Let’s take a look at themed learning in action.   Cinema Morgan Stanley at Work caught our attention with an […]

  • B-to-C Events

    Watch The Brief, Live! July 2025 Edition: San Diego Comic-Con

    In this special “San Diego Comic-Con Edition,” however, we talk hidden photo ops, clowns in corn fields and activation actors.

  • B-to-B Events

    B-to-B Dream Team 2025: Meet Rachel Langley

    Good job opportunities build careers, but great mentors shape them. Before she managed multi-million-dollar event budgets for Fortune 500 companies, Rachel Langley took her first career leap at the British-American Chamber of Commerce.

  • Trend of the Week Event Marketer Diner Experiential
    B-to-C Events

    Experiential Trend of the Week: Diner Digs

    They’re low-key, open long hours, and retro as heck, and as brands have figured out, they’re offering a full menu of engagement opportunities that invite audiences to grab a booth and settle in. Yes, we’re talking diners, and all the ways brands are harnessing the aesthetic. Diner experiences caught the attention of the editors of […]

  • Jamba Street Teams Event Marketer
    Stunts

    Three Insights from Jamba on Sweet and Strategic Street Team Campaigns

    There’s no better call to action than money in the pocket. More than 1,000 consumers in L.A. were blessed with dollar bills by Jamba’s roving street teams to use for the brand’s $1 smoothie deal on National Smoothie Day, June 21. The Blended for Everyone campaign, a follow-up to the brand’s 2024 repositioning, Hello Sunshine, […]