Jessica Heasley

Author archive for Jessica Heasley

September 20, 2012

Woolite Puts a Stylish Spin on Laundry

Detergent brand Woolite this September executed its first-ever Fashion Week activation with a pop-up shop in New York City’s SoHo neighborhood. The WooliteWashed Boutique kicked off its 11-day run on Sept. 5 with a press event, and then opened to the public on Sept. 6 with a consumer event that coincided with Fashion’s Night Out...

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May 10, 2012

Inside Yale’s First TEDx event

On a brisk winter day this February, 400 students, faculty, alumni and local community members converged on Yale University’s neo-gothic campus to experience the school’s first-ever TEDx event. Yale had been host to other TED-affiliated events, including a livestream of a TEDxWomen conference from the TEDGlobal event in Edinburgh, Scotland, and a Salon with a...

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May 10, 2012

Open Sourcing Drives TED’s Global Platform

Global event portfolios can be a blessing and a curse. On the plus side, they give event and conference producers the ability to reach worldwide audiences on a local level by deploying fully-branded and turnkey “events in a box.” On the downside, global marketers, despite their best efforts, still struggle to make each live experience...

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April 17, 2012

Trade Show Strategies: 10 Pros Weigh In

The days of in-booth demos and glassy-eyed product presentations are quickly going the way of the fax machine. In their place are trade show programs that are heavy on pre-show promotion, in-booth technology and laser-focused lead qualification strategies. Maybe the biggest shift changing the face of the trade show landscape is the consumer-generated experience. No...

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March 27, 2012

How FedEx Earned Its Gen Y Wings

When it comes to brand name recognition, it’s tough to compete with the “verbs.” Like Google, the search engine that became so synonymous with surfing the web that the Oxford English Dictionary made the company’s name a bonafide verb in 2006.

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