Jessica Heasley

Author archive for Jessica Heasley

May 10, 2012

Open Sourcing Drives TED’s Global Platform

Global event portfolios can be a blessing and a curse. On the plus side, they give event and conference producers the ability to reach worldwide audiences on a local level by deploying fully-branded and turnkey “events in a box.” On the downside, global marketers, despite their best efforts, still struggle to make each live experience...

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April 17, 2012

Trade Show Strategies: 10 Pros Weigh In

The days of in-booth demos and glassy-eyed product presentations are quickly going the way of the fax machine. In their place are trade show programs that are heavy on pre-show promotion, in-booth technology and laser-focused lead qualification strategies. Maybe the biggest shift changing the face of the trade show landscape is the consumer-generated experience. No...

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March 27, 2012

How FedEx Earned Its Gen Y Wings

When it comes to brand name recognition, it’s tough to compete with the “verbs.” Like Google, the search engine that became so synonymous with surfing the web that the Oxford English Dictionary made the company’s name a bonafide verb in 2006.

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March 27, 2012

Gettin’ Your Networking Group On

Facebook, Twitter and YouTube are all quickly becoming vital contributors to b-to-b event programs. As attendee communication tools, channels for fast and cost-effective content propagation and forums for feedback and real-time troubleshooting, mainstream social media is changing the way conferences and user events get planned and managed. But for many event marketers, the strategic value...

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October 17, 2011

CicsoLive! Meets Technology Challenge

High-tech brands are known for innovation. But behind the scenes at Cisco’s biggest annual user event, CiscoLive!, technology played an entirely different role—as a strategic partner.

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