Author archive for Jessica Heasley
Highlights From the Boulevard
EM editors braved the freezing temps brought by the Polar Vortex to walk every inch of Super Bowl Boulevard, a 13-block fan zone smack in the heart of New York City. You can read our complete report on all of this year’s Super Bowl activations in the Feb/March issue. Until then, here’s a taste of...
WELCOME TO OUR BLOG
Hello, and welcome to the Event Marketer blog. We are putting the finishing touches on our new website this week, but please check back in the coming weeks as we begin posting more regularly. Here’s a taste of what you’ll find here: Think pieces by industry leaders and luminaries. Find out what the top executives...
EM@MLB FanFest, Part I: Home Runs and Foul Balls
Earlier this week, Event Marketer editors escaped the oppressive heat of the city and joined families and fans in the Javits Center for an afternoon at MLB FanFest, Major League Baseball’s sponsored fan event that runs adjacent to the annual All-Star Game. We’ll bring you the full report in our August issue, but as a...
10 Years of Event Marketer
The year is 2002. “American Idol’s” debut fever is spreading across TV sets all across America. The second installments of the “Harry Potter” and “The Lord of The Rings” trilogies are duking it out at the box office (as nerds everywhere rejoice—in Elvish). And somewhere in Berlin, Michael Jackson is dangling his son Prince Michael...