Jessica Heasley

Author archive for Jessica Heasley

March 29, 2014

Stunts that Transform the Hassle of Travel

Just say the words “holiday travel” and most people will wince, shudder or audibly groan. The mere thought of dealing with the crowds, the airports and the inevitable weather delays makes stress levels skyrocket. This winter, three enterprising brands saw a marketing opportunity in all the negativity surrounding holiday air travel and took it upon...

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March 12, 2014

Coca-Cola’s Winter Olympics Fan Experience

Coca-Cola’s Active Living Showcase served as the brand’s on-site fan engagement zone at this year’s Olympic Games in Sochi, Russia, giving fans a taste of the world of Coca-Cola through a tour of its history, brand and longtime sponsorship of the Games. The activation promoted an active lifestyle through engagements that took place at each...

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February 3, 2014

Highlights From the Boulevard

EM editors braved the freezing temps brought by the Polar Vortex to walk every inch of Super Bowl Boulevard, a 13-block fan zone smack in the heart of New York City. You can read our complete report on all of this year’s Super Bowl activations in the Feb/March issue. Until then, here’s a taste of...

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January 13, 2014


Hello, and welcome to the Event Marketer blog. We are putting the finishing touches on our new website this week, but please check back in the coming weeks as we begin posting more regularly. Here’s a taste of what you’ll find here: Think pieces by industry leaders and luminaries. Find out what the top executives...

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July 18, 2013

EM@MLB FanFest, Part I: Home Runs and Foul Balls

Earlier this week, Event Marketer editors escaped the oppressive heat of the city and joined families and fans in the Javits Center for an afternoon at MLB FanFest, Major League Baseball’s sponsored fan event that runs adjacent to the annual All-Star Game. We’ll bring you the full report in our August issue, but as a...

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