Jessica Heasley

Author archive for Jessica Heasley

May 10, 2014

Live from Salt Lake: The Final Stretch

With a menu of Salt Lake restaurant and bar recommendations under our belts thanks to Thursday night’s Dine-Around, we rested up and embarked on the final stretch at EMS. Rob Pace, senior vp-marketing and events at HP kicked off Day Three of the show with an inspiring morning keynote on how the 75-year-old company is...

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May 9, 2014

LIVE FROM SALT LAKE: AFTER THE AFTER PARTY

Baby Boomers often say that if you remember the ’60s, you weren’t there. The same could be said of the first day at EMS—but minus the psychedelic influences. Between the morning workshops, the afternoon keynote and sessions, a cocktail hour, the Ex Awards Gala and the after party, we weren’t sure who would make it...

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May 8, 2014

LIVE FROM SALT LAKE: EVERYTHING YOU MISSED AT EMS

It was a bumpy ride into Salt Lake for most of us (you gotta love those white-knuckle mountain descents), but we all made it to the beautiful Grand America Hotel safe, sound and ready to roll. EMS this year kicked off the day before the event got into full swing with our first-ever “Destination Day”...

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March 29, 2014

Stunts that Transform the Hassle of Travel

Just say the words “holiday travel” and most people will wince, shudder or audibly groan. The mere thought of dealing with the crowds, the airports and the inevitable weather delays makes stress levels skyrocket. This winter, three enterprising brands saw a marketing opportunity in all the negativity surrounding holiday air travel and took it upon...

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