Taco Bell Archives - Event Marketer

Posts tagged with ‘Taco Bell’

August 1, 2022

Taco Bell Sashays into LGBTQ+ Hearts with a Drag Brunch Series

Social monitoring has shown a major overlap between the drag community and Taco Bell’s fan community. So when the fast food giant’s LGBTQ+ employee resource group suggested activating a classic drag brunch at one of its restaurants, the brand recognized an opportunity to both support its fans and make a lasting impact. And so a...

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October 21, 2019

Five Staffer Types Refreshing the Role of Brand Ambassador

Smart event marketers know that brand ambassadors can make or break an event experience.  Whether they are tasked with leading a sampling activation, describing the nuances of a product or service, or there to entertain with an engaging interaction, the brand ambassador role is an evolving and important one. We pulled up five recent events...

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August 26, 2019

Superfans Melt for the Taco Bell Hotel Experience

Taco Bell’s legions of diehard supporters have defined what it means to be a brand superfan for years, and from Aug. 8-11, the fast food chain returned the love with an upscale hospitality experience dubbed The Bell: A Taco Bell Hotel & Resort. The activation, which took over an existing hotel in Palm Springs, CA,...

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April 8, 2019

Stunts: Taco Bell Canada Fans Trade a Drive-Thru for a Slide-Thru on the Slopes

Taco Bell is known for creating clever activations for its enthusiastic millennial and Gen Z fan base. It has held an exclusive dinner in its top-secret test kitchen, hosted Airbnb sleepovers in its restaurants and, recently, it erected a billboard that literally dispensed piping hot nacho cheese. Taco Bell’s latest stunt lives up to its...

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