Taco Bell Archives - Event Marketer

Posts tagged with ‘Taco Bell’

October 21, 2019

Five Staffer Types Refreshing the Role of Brand Ambassador

Smart event marketers know that brand ambassadors can make or break an event experience.  Whether they are tasked with leading a sampling activation, describing the nuances of a product or service, or there to entertain with an engaging interaction, the brand ambassador role is an evolving and important one. We pulled up five recent events...

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August 26, 2019

Superfans Melt for the Taco Bell Hotel Experience

Taco Bell’s legions of diehard supporters have defined what it means to be a brand superfan for years, and from Aug. 8-11, the fast food chain returned the love with an upscale hospitality experience dubbed The Bell: A Taco Bell Hotel & Resort. The activation, which took over an existing hotel in Palm Springs, CA,...

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April 8, 2019

Stunts: Taco Bell Canada Fans Trade a Drive-Thru for a Slide-Thru on the Slopes

Taco Bell is known for creating clever activations for its enthusiastic millennial and Gen Z fan base. It has held an exclusive dinner in its top-secret test kitchen, hosted Airbnb sleepovers in its restaurants and, recently, it erected a billboard that literally dispensed piping hot nacho cheese. Taco Bell’s latest stunt lives up to its...

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July 30, 2018

Five Keys to a Successful Sleepover Activation

Tips, tricks and techniques for “getting into bed” with consumers   Imagine winning tickets to watch your team compete in the Super Bowl. Or being submerged in a submarine with scientific researchers you watch on television religiously. Or winning a dinner at your favorite restaurant for you and three of your closest friends. All that...

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August 18, 2017

Engaged: How Three Brands are Disrupting the $50 Billion Wedding Industry

Ahhh… wedding season. The beautiful bouquets. The heartfelt vows. The unsolicited advice from overbearing mothers. Getting hitched these days involves a lot of moving parts—and event marketers are taking note. While couples are busy planning their big day, savvy brands are sneaking their way into one of life’s greatest milestones. Following are three brands doing...

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