Super Bowl Archives - Page 3 of 3 - Event Marketer

Posts tagged with ‘Super Bowl’

February 8, 2018

Super Bowl LII: Experiential Marketing from Minneapolis

Temperatures may have been in the single digits for Super Bowl LII on Sunday, Feb. 4, but that didn’t stop football fans from getting out and engaging with brands at events across Minneapolis, including Super Bowl LIVE, the big game’s annual free festival.

read more

January 18, 2018

#TBT: A Look Back at Our Roundup of Activations and Events From Super Bowl LI

From drone performances to fitness challenges, how brands captivated fans ahead of the big game   Super Bowl LI in Houston produced many unforgettable moments, from the Patriots’ killer comeback to Lady Gaga’s aerial halftime performance. But many more moments were created in the days and hours leading up to the big game, as brands...

read more

February 28, 2017

EA Sports Expands its Super Bowl Presence to Focus on Fan Engagement

Video game developer EA Sports kicked its Super Bowl sponsorship into high gear this year with gaming tournaments, performances by top musicians and its biggest activation footprint to date. The highlight of the brand’s on-site presence was the inaugural EA Sports Bowl, held Feb. 3 in Houston at Club Nomadic, a 60,000-square-foot pop-up nightclub. The...

read more

February 23, 2017

AT&T Leverages a Taylor Swift Partnership to Launch a New Platform

As far as brand-celebrity partnerships go, signing Taylor Swift is pretty much the Holy Grail. In addition to being one of the hottest names in entertainment, the 10-time Grammy winner attracts a wide range of demographics. Swift’s allure hasn’t been lost on AT&T, which not only forged a multi-year deal with the performer in October,...

read more

Receive the latest news and special announcements from Event Marketer

© 2020 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']