Posts tagged with ‘Super Bowl’

February 17, 2021

Président Cheese Kicks Off a Sampling Tour With a Mini Pub for Super Bowl LV

When the Tampa Bay Buccaneers and the Kansas City Chiefs faced off for Super Bowl LV earlier this month, in-person brand activations were limited due to safety concerns amid the pandemic. But specialty cheese brand Président had a new product to promote. Having recently launched its snack-size Pub Cheese served with pretzels, it decided to...

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February 4, 2021

Super Bowl: Frank’s RedHot Challenges Fans to Tweet for ‘The Big Pour’

Like chocolate is to Valentine’s Day, hot sauce is to the Super Bowl. For Frank’s RedHot, it’s one of the most important weeks of the year to rise above the feeding frenzy and drive consumption of its game-day ingredient. To that end, the brand has launched an interactive social media challenge ahead of the championship...

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February 4, 2021

Frank’s RedHot Offers Tips for Heating Up Your Social Media Engagement

Social media has evolved from an amplifier to a digital event platform for many experiential brands amid COVID-19, an opportunity to reach audiences and push messaging out in creative ways. Digital engagement is a key component of Frank’s RedHot’s overall marketing strategy designed to capitalize on relevant cultural moments throughout the year—like the Super Bowl....

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March 2, 2020

Stella Whisks Consumers Away to an Elevated Biergarten-style Event

Stella Artois is known for serving up experiential marketing that elevates the act of drinking beer, encouraging consumers to sip, savor and socialize. The brand has partnered with a host of experts to execute its ideas, including a sensorial expert for a multisensory dinner, and an astrophysicist for an audio-reactive star installation. This year, to...

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