Posts tagged with ‘Super Bowl’
Five Keys to a Successful Sleepover Activation
Tips, tricks and techniques for “getting into bed” with consumers Imagine winning tickets to watch your team compete in the Super Bowl. Or being submerged in a submarine with scientific researchers you watch on television religiously. Or winning a dinner at your favorite restaurant for you and three of your closest friends. All that...
Celebrities and Sports Experiences Pop Out of NBC’s Mystery Boxes
For many of us, the month of February conjures up thoughts of bleak days, frigid nights and general feelings of dread (shout-out to our fellow East Coasters), but for NBC it was the most exhilarating 28 days of the year. The network aired both Super Bowl LII and the 2018 Winter Olympics, two of the...
Super Bowl LII: Hallmark Spreads Love with Kittens, a Pop-Up and a Social Campaign
You may think of Hallmark and picture greeting cards, but the “moments” brand wants consumers to know it is so much more than that. For its Super Bowl LII presence, Hallmark, a founding partner of the Minnesota Super Bowl Host Committee, set out to bring to life the brands under its umbrella with multiple experiential...
Super Bowl LII: StubHub Transforms Target Field into a Sports Fan’s Paradise
The Super Bowl marks StubHub’s largest event of the year, an opportunity to transform the act of handing over tickets that fans have ordered to the big game into a brand engagement. Each year, StubHub is charged with leveraging a physical location at which fans can pick up those tickets (Super Bowl tickets cannot be...