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Experiential at Super Bowl 57: How Brands from Bud Light to Subway Showed up for Football Fans

B-to-C Events, Technology
Posted on February 20, 2023 by Kait Shea
The Arizona Super Bowl Host Committee and partner 160over90 installed a 44-foot-tall cactus outfitted with animated LED lights at the Super Bowl Experience.[/caption] Super Bowl 57 at State Farm Stadium…
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This story appeared in the Spring 2023 issue
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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