Posts tagged with ‘Stella Artois’
FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
Fan fests for the FIFA World Cup 2026 are taking over 13 host cities across the U.S., Mexico and Canada, and enthusiastic attendees have been packing into venues to engage with sponsor activations, soccer-themed gaming experiences, concerts and match screenings. Last Thursday, the FIFA Fan Festivals reached the 2 million visitor mark, with the three...
The Brief: ‘Tortured’ Swifties and Hot Ones Live
This week’s hot takes on hot topics in experiential cover Chief Tractor Officers, prophetic brainwaves and Hot Ones live.
Wimbledon Crosses the Pond with its Sponsors to Engage U.S. Fans at ‘The Hill in New York’
As part of a larger shift to modernize and grow its audience, All England Lawn Tennis Club (AELTC) for a second year brought its iconic The Championships matches and brand partners to consumers across the Atlantic, recreating The Hill, the most iconic fan experience at Wimbledon. The Hill is a garden experience where fans watch...
Stella Whisks Consumers Away to an Elevated Biergarten-style Event
Stella Artois is known for serving up experiential marketing that elevates the act of drinking beer, encouraging consumers to sip, savor and socialize. The brand has partnered with a host of experts to execute its ideas, including a sensorial expert for a multisensory dinner, and an astrophysicist for an audio-reactive star installation. This year, to...