Posts tagged with ‘product launch’
Jaybird Designs Glamping Experience in Glacier National Park for Fitness Influencers
To support the launch of earbud company Jaybird’s latest true wireless headphones, Jaybird Vista, the brand designed a three-day experience, July 30-Aug. 1, for fitness influencers, athletes and wellness experts at Montana’s Upper Canvas Glamping Resort near Glacier National Park. The invite-only event included morning altitude runs through picturesque mountain climbs, an afternoon of river...
Multisensory Moments, Product Drops: Inside Reebok’s First ComplexCon Exhibit
With its steal-worthy product drops out of a box truck built into the exhibit, bright a/v concepts, multisensory elements, retro colors and infusion of archival content, Reebok made a bold debut at ComplexCon, the annual event for sneakerheads and hypebeasts put on by media platform Complex, this year Nov. 3-4 in Long Beach, CA. And...
Trolli Product Launch: James Harden, 10,000 Samples and Life-Sized Gummy Shoes
The partnership between Trolli and NBA icon James Harden has produced some pretty quirky live experiences in the past, and in February, the “weirdly awesome” candy brand and its star influencer were at it again with a clever launch campaign for Trolli’s latest product, Sour Brite Sneaks. Instead of introducing the sneaker-shaped gummies through a...