Posts tagged with ‘product launch’

December 21, 2023

Launch Events: Seven Ways Bose Achieves Maximum Impact

Bose has a way of turning launch events into content engines that drive hype for its latest and greatest product offerings with the right people at the right moment. So when it came time to unveil its QuietComfort Ultra Headphones, the brand leveraged the buzz around New York Fashion Week, a two-pronged engagement strategy and...

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October 18, 2021

How YSL Beauty Charmed Gen Z at New York Fashion Week

New York Fashion Week looked different this year, and that was good news for consumers. The high-profile event typically draws 230,000 VIPs, but amid the pandemic, the size of the show was cut in half. The setup paved the way for sponsors like YSL Beauty to take a democratized approach to their activations, catering to...

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