hybrid event – Event Marketer

hybrid event – Event Marketer

Posts tagged with ‘hybrid event’

January 24, 2022

Virtual Event Roundup: 12 Programs That Conquered Zoom Fatigue

As the third year of a volatile pandemic unfolds, virtual events will again be an invaluable resource for the many brands that rely on experiences to drive their business forward. And while, at this stage in the game, it seems like every event marketer has become a broadcasting wizard, it never hurts to jog the...

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January 24, 2022

Scavenger Hunts, Mobile, Metaverse: Event Trends for 2022

As we begin a new year amid another pandemic surge, the industry is focused on in-person experiences that offer ease of interaction and prioritize the wellbeing of audiences. Indeed, brands have had almost two years to test and evaluate different types of programming while restrictions tightened and loosened. Here we examine a few event trends...

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December 1, 2021

Reverse Pivots: Inside Michelob ULTRA’s Reboot of its MOVEMENT Live Platform

Sometimes, an epic roadblock, like a pandemic, can lead to growth for experiential programming. Just ask Michelob ULTRA, which is reverse-pivoting its fitness platform MOVEMENT Live into a hybrid experience that will deliver on the scale that its lockdown-era virtual version provided, while bringing consumers together in person to celebrate wellness with the sweet reward...

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November 29, 2021

Five Ways to Land the Event Marketing Jobs of the Future

Embracing skills born from the pandemic is a path forward More than 18 months have passed since the pandemic irreparably altered the world of experiential marketing. Seemingly overnight, event professionals were required to learn brand-new skills and disciplines, from high-caliber virtual event production to influencer marketing to keeping up with COVID-19 safety protocols that vary by...

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October 20, 2021

How iHeartMedia is Scaling Music Fan and Sponsor Engagement

Setting the stage for what hybrid music festivals can deliver to both attendees and brand sponsors, the 2021 iHeartRadio Music Festival went live Sept. 17-18 at T-Mobile Arena in Las Vegas with in-person performances and experiences for consumers. Hosted by Ryan Seacrest, the festival also included a daytime stage and brand experiences on Sept. 18...

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