Archive

Tag: DIY

  • SXSW 2019 Part Deux: Experiential in Austin, From Dell to Bumble to Activision Blizzard
    B-to-C Events

    SXSW 2019 Part Deux: Experiential in Austin, From Dell to Bumble to Twitter

    From augmented reality-enabled audio journeys to a library of President Donald Trump’s tweets to “Project Runway” music videos, we bring you part two in our coverage of SXSW’s opening weekend, March 8-10. What stood out: how many scooters cruised the streets of Austin, how many puppies there were to cuddle, how brand ambassadors’ passion (or […]

  • Six Holiday Experiences That Proved it’s the Most Wonderful Time of the Year
    B-to-C Events

    Six Holiday Experiences That Proved it’s the Most Wonderful Time of the Year

    Few things shine brighter than the creative campaigns dreamed up by event marketers during the holidays. From playful pop-ups to eye-catching installations to imaginative window displays to digital engagements, brands go all-in to connect with consumers amid the busiest shopping season of the year. This year was no exception, with all manner of brands coming […]

  • Pop-up Parks, a Concept Store: Timberland Tells an Experiential Story on Urban Greening
    B-to-C Events

    Timberland’s Environmental Campaign Comes to Life with a Pop-up, Rooftop Greenhouse

    Timberland put its boot stamp on urban greening the week of Oct. 15. The footwear and apparel company launched three events around its “Born in the woods. Raised in the City,” fall campaign, including a pop-up park in New York City’s Flatiron district, an urban greening project in East Harlem and a concept store on […]

  • Behr Paint Reveals its 2018 Color of the Year with a Pop-Up Trend Home
    B-to-C Events

    Behr Paint Reveals its 2018 Color of the Year with a Pop-Up Trend Home

    It’s not easy to judge a paint color by its swatch, so in announcing its first-ever 2018 Color of the Year, Behr Paint constructed a Pop-Up Trend Home in New York City’s bustling Grand Central Terminal. The activation on Aug. 9 brought the Color of the Year shade “In The Moment” to life and also […]

  • Advance Auto Parts Carves Out a Tour for Millennial DIY Consumers
    B-to-C Events

    Advance Auto Parts Carves Out a Tour for DIY Millennials

    For the past four years, Advance Auto Parts has targeted automotive do-it-yourselfers with a mobile tour hitting store events and outdoor festivals. This year, the brand has rolled out fresh engagements for its perennial program plus a whole other tour to target millennials. The 10-month Restoration Tour kicked off on March 10 at Daytona Bike […]