Adobe Archives - Event Marketer

Adobe – Event Marketer

Posts tagged with ‘Adobe’

April 14, 2020

Adobe Summit’s Six Top Digital Marketing Trends for 2020

When executives from Adobe and AI content platform Persado sat down last December to discuss the top five marketing trends that will impact business in 2020, they settled on topics related to data maturity, agile marketing and AI-driven content. But then, 2020 actually happened—and brought a global pandemic with it. “With the pandemic crisis before...

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June 6, 2017

EMS 2017: Adobe’s Five Pillars of Experiential Marketing

Ever wonder how a company that is all about digital brings that to life through event marketing? At Adobe, the strategy revolves around five pillars—design, community, engagement, data and culture—concepts that Alex Amado, vp-experience marketing at Adobe, discussed as keynote speaker at the 2017 Experiential Marketing Summit, which took place May 3-5 in Chicago. “We...

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