Tag: Adobe

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    B-to-C Events

    Adobe Summit’s Six Top Digital Marketing Trends for 2020

    When executives from Adobe and AI content platform Persado sat down last December to discuss the top five marketing trends that will impact business in 2020, they settled on topics related to data maturity, agile marketing and AI-driven content. But then, 2020 actually happened—and brought a global pandemic with it. “With the pandemic crisis before […]

  • EMS 2017: Adobe’s Five Pillars of Experiential Marketing
    B-to-B Events

    EMS 2017: Adobe’s Five Pillars of Experiential Marketing

    Ever wonder how a company that is all about digital brings that to life through event marketing? At Adobe, the strategy revolves around five pillars—design, community, engagement, data and culture—concepts that Alex Amado, vp-experience marketing at Adobe, discussed as keynote speaker at the 2017 Experiential Marketing Summit, which took place May 3-5 in Chicago. “We […]

  • Cover Story: How Adobe MAX Keeps the Creative Community Coming Back to its Annual Flagship Event
    B-to-B Events

    Cover Story: How Adobe MAX Keeps the Creative Community Coming Back

    Each year, graphic artists, web designers, photographers and filmmakers descend on Adobe MAX, the creativity conference produced by tech giant Adobe.