Tag: Absolut

  • Absolut Creates a Sustainable Footprint at Coachella for 'People, Planet and Product'
    B-to-C Events

    Absolut Creates a Sustainable Footprint at Coachella for ‘People, Planet and Product’

    Absolut vodka created an oasis for “people, planet and product” at its experiential activation at Coachella, offering festivalgoers dancing, drinks and air conditioning, as well subtle cues alluding to its new Planet Earth’s Favorite Vodka campaign, which officially kicked off on Earth Day, Monday, April 22. Its Coachella experience was the first iteration of the […]

  • Why Luxury Brands are Leveraging Mansion Events
    B-to-B Events

    Estate of Affairs: Why Mansions are the New Go-To Venue for Luxury Brands

    Luxury brands are, by nature, a selective breed. The materials or ingredients that comprise their products are meticulously curated, their affluent target is limited and, in many cases, the experiences they execute are intentionally few and far between. Why, then, shouldn’t these brands be just as judicious when it comes to choosing an event venue? […]

  • Experience Design: Absolut Creates a Lime-Inspired Oasis Before the Grammys
    B-to-C Events

    Experience Design: Absolut Creates a Lime-Inspired Oasis Before the Grammys

    The 2018 Grammy Awards featured performances by some of the country’s greatest musicians, but Absolut’s pre-Grammy event at an intimate music venue in downtown Manhattan was an experience design showstopper in its own right. To promote its Absolut Lime product and celebrate Open Mic Project campaign, the brand and content partner Spotify on Jan. 25 […]