Posts tagged with ‘3D’
How a Viral Gen Z Hoodie Brand is Maximizing Signage on a Pop-up Tour
The Dandy Gas Station Tour activation is hard to miss. Peaches and pinks, checker patterns, retro serif fonts, and other eye candy, like a classic car or a branded bus parked out front, offer a no-filter experience for eager superfans who’ve lined up for exclusive merch and photo ops with the viral e-commerce clothing brand....
RSAC 2024 Roundup: Mirrors, Robot Cocktails and Sumo Wrestlers
RSA Conference brought together more than 41,000 attendees and 600 exhibitors to Moscone Center in San Francisco, May 8-10. The premier event for cybersecurity explored the next evolution of AI and the ethics and guardrails around it, security and privacy by design, and the impact on international policy of rapidly expanding technology. “A collaborative mindset...
Canon Partners with M. Night Shyamalan for a ‘Knock at the Cabin’ Booth at CES
Movie magic permeated every corner of Canon U.S.A.’s exhibit at CES 2023, Jan. 5-8. The digital imaging solutions brand partnered with filmmaker M. Night Shyamalan on four interactive experiences that transported attendees into the story of his upcoming thriller, “Knock at the Cabin.” Canon connected participants to characters from the film (in theaters Feb. 3)...
ComplexLand 2.0: How Complex Networks Engaged Streetwear Fans with a Gamified 3D Platform
ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans each year, so when COVID shut down the in-person festival in 2020, cancelling altogether wasn’t an option. But the resulting pivot to digital needed to go far beyond Zoom calls and flash sales to appeal to the event’s young, discerning...