Archive

Tag: 3D

  • Three Insights from Intel on Creating Industry Event Experiences That Stick
    B-to-C Events

    Three Insights from Intel on Creating Industry Event Experiences That Stick

    How Intel approached an industry event with people in mind Like most technology brands, Intel is challenged with introducing its target audiences to innovations that often need some explanation—more importantly, demonstration. It’s why the brand has transformed what could be standard demos at events into product experiences that “democratize” its technologies and solutions. At the […]

  • CES 2019: How Google Took Attendees for a Ride
    B-to-B Events

    CES 2019: How Google Took Attendees for a Ride

    Google once again made its presence known at CES, Jan. 8-11, with a two-story Google Playground installation outside the Las Vegas Convention Center in Central Plaza that offered a big and bold LED façade, spacious plaza and a closed-off upper level that housed what was the talk of the show: The Ride. In fact, if […]

  • In The Pantone Pantry by Tribute at Art Basel, Consumers Explore the Color of the Year
    B-to-C Events

    In The Pantone Pantry by Tribute at Art Basel, Consumers Explore the Color of the Year

    Art Basel Miami Beach is known for celebrity attendees and a menu of invite-only, brand-sponsored soirees. Marriott’s Tribute Portfolio brands and partner Pantone created a decidedly consumer-friendly experience as together they revealed Pantone’s Color of the Year, Living Coral, during the festival with a pop-up Instagram museum-style installation called The Pantone Pantry by Tribute Portfolio. […]

  • B-to-C Events

    Multisensory Moments, Product Drops: Inside Reebok’s First ComplexCon Exhibit

    With its steal-worthy product drops out of a box truck built into the exhibit, bright a/v concepts, multisensory elements, retro colors and infusion of archival content, Reebok made a bold debut at ComplexCon, the annual event for sneakerheads and hypebeasts put on by media platform Complex, this year Nov. 3-4 in Long Beach, CA. And […]

  • The Intel Learning Lab Tour Gives Students High-Tech Educational Experiences
    B-to-C Events

    The Intel Learning Lab Tour Gives Students High-Tech Educational Experiences

    Intel technologies touch a variety of industries, but to showcase how its innovations can transform schools, the brand built a mobile classroom of the future dubbed the Tech Learning Lab. The multi-city mobile tour kicked off on Oct. 16 with a visit to the Bronx Academy of Letters in New York City. Active until Dec. […]