Open House Events Help Sell a Luxury Lifestyle

Real estate agents used to tempt potential homebuyers with a plate of freshly baked cookies. Agents of high-end properties in Florida, however, are taking a cue from the experiential industry and selling luxury through open...

read more

What You Missed at EventTech 2014, Part Two

Our Final Recap of the Best Quotes, Tips and Ideas The EventTech Late Night Party at the Museum of Neon may have gone into the wee hours Tuesday night, but that didn’t stop attendees from...

read more

What You Missed at EventTech 2014, Part One

Highlights, Insights and The Best Stuff Seen and Heard at EventTech 2014 For one hearty bunch of learners, Day One at EventTech 2014 kicked off with two pre-conference workshops: a “right brain” session on creating...

read more

Serving Up a Slice of the $50 Billion Pop-Up Industry

A new study out by PopUp Republic, a social media marketing company, has put a dollar value on the pop-up industry: $50 billion, according to sales figures it compiled. Considering the total annual U.S. retail...

read more

Sponsorship: What’s New in the Sports Landscape

To get a better sense of what’s shaking in the sports sponsorship landscape, Event Marketer visited the one-day AVIDsummit on Oct. 23 at the Harvard Club in New York City, a venue so hallowed, even...

read more

Steal-Worthy Ideas from Music Festival VIP Packages

Dutch company G3 Festivals in September officially launched an exclusive lodging service in the U.S. at the EDM festival TomorrowWorld, Atlanta. The luxury tents have hardwood decks, wooden camp beds, fluffy pillows, a table and...

read more

Beyond The Business Side of Women’s Events

A piece in The New York Times on Oct. 6 draws attention to a trend that those in event marketing have known about for some time—the increasing number of conferences on women’s empowerment. Women’s magazines...

read more

Connecting with the Burgeoning Fantasy Trend

Event Marketer went back in time this summer to dig into the world of Renaissance Faires. Why, you ask? Because the consumers who go to these faires (of which there are more than 56 that...

read more

Transforming a Car Fan into a Brand Fanatic

It was grey, and a bit wet that morning, but I wasn’t too concerned. A little water shouldn’t get in the way of what would probably be a day of good fun, but nothing too...

read more

When A Brand Manager Eats Off The Floor

How far would you go to seed a viral video of your brand’s latest product? Bissell Canada Senior Brand Manager Ravi Dalchand answered that question this summer when he steamed a grimy layer of soot...

read more