What You Missed at EventTech 2014, Part One

Highlights, Insights and The Best Stuff Seen and Heard at EventTech 2014 For one hearty bunch of learners, Day One at EventTech 2014 kicked off with two pre-conference workshops: a “right brain” session on creating...

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Serving Up a Slice of the $50 Billion Pop-Up Industry

A new study out by PopUp Republic, a social media marketing company, has put a dollar value on the pop-up industry: $50 billion, according to sales figures it compiled. Considering the total annual U.S. retail...

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Sponsorship: What’s New in the Sports Landscape

To get a better sense of what’s shaking in the sports sponsorship landscape, Event Marketer visited the one-day AVIDsummit on Oct. 23 at the Harvard Club in New York City, a venue so hallowed, even...

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Steal-Worthy Ideas from Music Festival VIP Packages

Dutch company G3 Festivals in September officially launched an exclusive lodging service in the U.S. at the EDM festival TomorrowWorld, Atlanta. The luxury tents have hardwood decks, wooden camp beds, fluffy pillows, a table and...

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Beyond The Business Side of Women’s Events

A piece in The New York Times on Oct. 6 draws attention to a trend that those in event marketing have known about for some time—the increasing number of conferences on women’s empowerment. Women’s magazines...

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Connecting with the Burgeoning Fantasy Trend

Event Marketer went back in time this summer to dig into the world of Renaissance Faires. Why, you ask? Because the consumers who go to these faires (of which there are more than 56 that...

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Transforming a Car Fan into a Brand Fanatic

It was grey, and a bit wet that morning, but I wasn’t too concerned. A little water shouldn’t get in the way of what would probably be a day of good fun, but nothing too...

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When A Brand Manager Eats Off The Floor

How far would you go to seed a viral video of your brand’s latest product? Bissell Canada Senior Brand Manager Ravi Dalchand answered that question this summer when he steamed a grimy layer of soot...

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Social Media Top Tip: Social Currency

In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. The definition of “social...

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Video Content: Top Tips From Reel Summit 2014

Digital media is a many-headed beast, and we at EM know you’re trying to crack the code. So we packed our bags and headed to San Francisco to check out the Reel Video Marketing Summit,...

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