Social Media and Events: Connecting the Dots

There are constant reminders everywhere telling us that social media is important for fully integrated event marketing success. That's a no-brainer, but what isn't as obvious is how event attendees use social media. Up until...

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What Integrated Marketing Really Means in Events

As a marketer, you appreciate good storytelling. And you know the best brand stories transcend every consumer touchpoint, both online and offline. Therefore, integrated marketing has become a popular buzzword that encompasses a wide range...

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6 Questions You Should Ask Your Event Agency

As an event marketer, you understand the power of a live event. Bringing brands to life involves a number of moving parts, and you need an agency that can seamlessly manage and integrate every aspect....

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Digital Content Amps Up Ford’s College Program

Ford’s tagline is Go Further, and that’s just what the students who competed in the Ford College Ambassador Challenge do. The program, which launched in 2012, last year ran its third flight from September through...

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5 Tips for Protecting Your Event Data

From retailers and banks to tech companies and Hollywood movie studios, data has been exposed as crackable, hackable and exploitable. Your event data is just as vulnerable. Here are five tips from different brand categories...

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Five Steal-Worthy Stage Production Elements From The Grammys

Award show broadcasts are a typical recipe of winners (their rise from the seat, walk to the podium and acceptance speech), tributes and performances sprinkled in between. Not so during the 2015 Grammy Awards telecast...

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Canceled: When ‘The Interview’ Happens to You

“The Interview” is a comedy about a plot to kill North Korea’s leader Kim Jon-un, starring Seth Rogen and James Franco. But it almost wasn’t anything at all. When cyber terrorists threatened attacks against any...

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Open House Events Help Sell a Luxury Lifestyle

Real estate agents used to tempt potential homebuyers with a plate of freshly baked cookies. Agents of high-end properties in Florida, however, are taking a cue from the experiential industry and selling luxury through open...

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What You Missed at EventTech 2014, Part Two

Our Final Recap of the Best Quotes, Tips and Ideas The EventTech Late Night Party at the Museum of Neon may have gone into the wee hours Tuesday night, but that didn’t stop attendees from...

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