A Day in The Life of an Experiential Marketer

It’s 8 o’clock in the morning and the alarm is ringing. You like getting up a little early so you have time to eat a nice breakfast, to

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Feeling the Burn at SELF Magazine’s Up & Out Studio

It’s just before 10 a.m. and I’m already on a train bound for Manhattan. Rising before noon isn’t my ideal way to begin a Saturday but I’m optimistic (if not a bit terrified) about the...

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How Kenmore Leverages Events For Content

When Kenmore zeroed in on a Dirty Girl Mud Run series sponsorship two years ago it not only looked at the value of the program (strong) and the target it could reach (women). It looked...

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How Strategic Stunt Marketing ‘Drops’ Can Be Silent But Strong

File this under the “subtle, but not so subtle” stunt marketing category. To promote the release of the latest Jurassic Park movie, “Jurassic World,” Universal Pictures UK on June 5 dropped a dinosaur transport container...

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5 Event Technologies that Maximize ROI

In the world of event planning, striking a balance between "wow" factor and cost-effectiveness is a constant struggle. However, things are looking up, as new technologies make it feasible to do much more with less....

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From Shanghai With Love: The First-Ever CES Asia

Intel’s Victor Torregroza, Program Manager-Brand & Reputation Marketing, Sends You a Taste of the Action A few weeks ago, I attended the debut of CES Asia at the Shanghai New International Expo Center (SNIEC). It...

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Creating Kid-Sized Brand Experiences

Marketers are busy rolling out pint-sized mobile tours, street campaigns, local activations, and retail engagements—all created to engage kids and their parents. The latest kids experiences are fun, educational and interactive. Here are a few...

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The Full Recap: 35 Tips And Insights From EMS 2015

The Experiential Marketing Summit kicked off this year with a few out-of-the-box activities designed to show off our beautiful host city of San Francisco—and give event marketers that all-too-rare opportunity to hang out with one...

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Social Media Top Tip: How To Work With Bloggers

The “blogosphere” has grown up. Yes, bloggers are still self-publishers. It’s what distinguishes them from traditional media. But today’s top bloggers can wield enormous power and influence over purchase decisions. According to one study, 41...

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Testing Out Disney World’s RFID MagicBand

It was a tough job, but somebody had to do it. This February, my family and I traveled to Orlando to spend two days at Disney World. Our mission: Test out the new MagicBand—the RFID-enabled bracelets that...

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