Survey: Mobile Adoption Still Weak Among Event Planners

Mobile app developer QuickMobile and the IMEX Group, which runs meeting and incentive travel exhibitions IMEX in Frankfurt and IMEX America, recently published a global research study designed to identify trends in mobile app adoption...

read more

Esquire Brands Host Manly Style Event

Style events aren’t just for female fashionistas. The recent explosion in the menswear blog community is proving that guys, too, are becoming more interested in discovering brands, developing their personal style and enjoying a shared...

read more

Live from Salt Lake: The Final Stretch

With a menu of Salt Lake restaurant and bar recommendations under our belts thanks to Thursday night’s Dine-Around, we rested up and embarked on the final stretch at EMS. Rob Pace, senior vp-marketing and events...

read more

LIVE FROM SALT LAKE: AFTER THE AFTER PARTY

Baby Boomers often say that if you remember the ’60s, you weren’t there. The same could be said of the first day at EMS—but minus the psychedelic influences. Between the morning workshops, the afternoon keynote...

read more

LIVE FROM SALT LAKE: EVERYTHING YOU MISSED AT EMS

It was a bumpy ride into Salt Lake for most of us (you gotta love those white-knuckle mountain descents), but we all made it to the beautiful Grand America Hotel safe, sound and ready to...

read more

Brands Send Bloggers on the Open Road

Savvy marketers ranging from Mercedes-Benz, Amtrak, Uber and BrandUSA have latched onto a new way to engage bloggers and digital opinion leaders—by packing them up and taking them on a road trip. Spending a few...

read more

Pots of Gold: Are Brands Missing Out?

Forget sneaking into Starbucks or begging Bodega owners for mercy—if you’re ever in need of a restroom in New York City, a new service is now… at your service. Posh Stow & Go is New...

read more

Brand USA Sends Writers on the Road

Brand USA, a public-private organization that promotes international travel to the U.S., on Feb. 27 launched a new five-month experiential marketing campaign centered on a quintessential American theme—the road trip. The organization is sending 10...

read more

Expert Perspectives: Mixing it up for the FOMO Generation

They say that young people have a fear of missing out. But in truth, we more “seasoned” people have a fear, too—of missing out on the opportunity to connect with them. The Urban Dictionary describes...

read more