“Broken” by Jake Bugg played as I entered The TimesCenter auditorium early on Dec. 11 for the Most Contagious conference, an annual one-day event focused on creativity and innovation. The haunting melody was part of...
Forget the “Shark Tank”—try a Mercedes-Benz Sprinter van. That’s where, thanks to app-driven ride service Uber and its partner PayPal, more than a dozen aspiring entrepreneurs had the opportunity to pitch their ideas to featured...
Hello, and welcome to the Event Marketer blog. We are putting the finishing touches on our new website this week, but please check back in the coming weeks as we begin posting more regularly. Here’s...
Malibu Rum may conjure the typical Caribbean image of palm trees and tiki huts. But for the launch of new low-calorie Malibu Island Spiced Rum, the brand sought to create an image befitting of a...
Last week, in the brand’s first foray into experiential marketing, employment site TheLadders hosted more than 3,000 hungry job seekers at New York City’s Grand Central Terminal to give them help searching for their next...
Consumers are getting more and more cynical, and untrusting of branded communications. Instead of looking to brands for advice and tips on trends and the next new thing, they look to trusted peer experts and...
The year is 2002. “American Idol’s” debut fever is spreading across TV sets all across America. The second installments of the “Harry Potter” and “The Lord of The Rings” trilogies are duking it out at...
To drive awareness for The Cut, New York magazine’s fashion blog, the publication provided six SUVs to transport attendees at Fashion Week in New York City to and from downtown and uptown events. Dubbed “The...
Detergent brand Woolite this September executed its first-ever Fashion Week activation with a pop-up shop in New York City’s SoHo neighborhood. The WooliteWashed Boutique kicked off its 11-day run on Sept. 5 with a press...
To mingle with millennials, you have to go where they are, which most likely is on campus, at a concert or at the beach. Take a look at some programs that highlight the best ways...
