Search Results for “blog” – Page 12 – Event Marketer

Search Results for “blog” – Page 12 – Event Marketer

189 results for: blog

May 16, 2012

EM Takes On Austin For SXSW 2012

The South by Southwest (SXSW) Interactive, Film and Music Festival, hosted each year in Austin, Texas, is one of the biggest and most sought-after live marketing opportunities all year, thanks largely to the 50,000 attendees...

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May 15, 2012

Kellogg’s Reels In Anglers For Sponsorship

Kellogg’s is sponsoring the Walmart FLW Tour, the prestigious outdoors bass fishing tournament that’s making 11 stops nationwide until October. Next stop will be Potomac River in National Harbor, MD from May 17 to 20. 

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April 12, 2012

The Making of a Movement

A trade show typically is a launch pad for new products. Attendees troll the show floor seeking the latest and greatest, and exhibitors gladly oblige with displays, interactive exhibits and eye-catching graphics that tout their...

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March 13, 2012


It’s day two for EM here at SXSW and the dogs are barkin’ big-time. Don’t worry though, we’re not slowing down, and there’s still plenty to see.

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February 22, 2012

What’s Driving The Auto Industry in 2012

This will be a big year for the auto industry if the rising sales figures are any indication (welcome back to the top spot, GM!), and accordingly, several brands have put the pedal to the...

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December 12, 2011

Sailor Jerry Spices Up with Airstream

Spiced rum brand Sailor Jerry is taking its social media conversation offline with a cross-country music festival tour that features six branded Airstreams. The Colorado, Illinois and New York leg of the tour wrapped on...

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November 9, 2011

Then and Now: House Party

In our Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer...

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October 25, 2011

Pilsner Urquell Hosts Amateur Night

Today’s DIY generation can be a fickle mistress when it comes to making connections with mainstream brands. This is a demographic, after all, that would much prefer to invent, craft and create their own products...

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September 28, 2011

Brand Mascots Bring The Thunder

Iconic brand mascots have long been popular draws for live events. But now, with the advent of social media, vintage mascots have gone modern and gained greater relevance as a strategic event marketing tool. Thanks...

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