Generate PR impressions (on social and traditional media) Archives - Page 78 of 114 - Event Marketer
Axe Embarks on the World’s Dirtiest Tour
To promote its new shower gel to 18- to-24-year-old men, Axe tapped into the little boy inside every grown man with the World’s Dirtiest Tour. The 110-foot-by-45-foot footprint (pulled by four semi-truck haulers) gave young men the chance to get dirty… seriously dirty. It consisted of three dirty stations: Artsy Fartsy, where consumers covered themselves...
Toyota Packs Tour Trailers with Interactive Experiences
Last January, Toyota hit the road to educate consumers about Toyota Hybrid Synergy Drive technology via an interactive museum on wheels. The 18-month tour traveled to fairs, festivals, corporate campuses, universities, auto shows, specialty trade shows, sporting events and more. In total it visited 170 locations nationwide. At each location two 53-foot doublewide trailers were...
Panasonic Hypes Tour with Consumer Demo Films
This is a big year for television brands. Screens are going paper-thin. Stations are going HD. And what was once a slack-jawed, one-way viewing experience is going hands-on, user-gen and highly interactive. To carve out a chunk of brand equity in this fast-changing marketplace (proprietary research showed that consumers are just starting to form their...
Charmin Gets Media’s Attention with Public Potties
With the success of its groundbreaking Potty Palooza mobile marketing tour, Charmin took clean and homey bathrooms to events all over the country—the folks over at P&G had unwittingly created a major problem. When it came to marketing toilet tissue, was there an event marketing campaign that could possibly top that one? The answer, of...