Objective of Event: Generate PR impressions (on social and traditional media)

Oprah doesn’t know how to do anything by half measures, and her The Life You Want tour was no exception. It hit the road last year with a truly staggering list of objectives, including creating an unforgettable experience that made a data capture tool, the O Tour Wristband, a core part of the show. The […]

Not many people could resist the urge to stop and take in the sight of a full-sized car wrapped in a toy box. Drop the box in your local mall and “trap” a brand ambassador inside and you’ve got yourself a real recipe for social media buzz. In 12 Los Angeles malls, Ford sealed a […]

Looking to make an impression in a venue with a little more inherent style than the convention centers that host auto shows, Fiat decided to take its 500 Cabriolet to the streets of SoHo. The automaker hoped to connect with influential lifestyle journalists, artists, fashion designers, musicians and other trendsetters in New York City’s creative […]

To build buzz leading up to a New York City fashion show that would highlight its holiday styles, apparel retailer Express set up a catwalk in the middle of Times Square, letting consumers strut their stuff and have their photos taken—just like supermodels. The event broke the Guinness World Book Record for the largest number of […]