Objective of Event: Generate PR impressions (on social and traditional media)

NBC joined the discussion about how to improve the U.S. education system with a new program it dubbed NBC News Education Nation. The centerpiece of the program was the EN Experience, a 2,500-square-foot interactive gallery open daily in high-traffic locations that was also a base for local broadcast coverage. The experience, aimed at the general […]

It takes a lot more than a free sample to make an impact with the movers and shakers in the blogosphere. Microsoft’s Windows Phone set out to boost perception and adoption among bloggers and key consumers with a hands-on trial experience called the Windows Phone Night Market. For two nights in each of five cities, […]

What looked on the outside like a very silly romp through a fun house was in fact a sophisticated data tracking and social media tracking machine. Welcome to Adult Swim’s quirky Fun House and Meatwad Dome at San Diego Comic-Con. The cable network kept track of attendance using a reservation system with a digital time […]

As most iconic brands do, Harley-Davidson had reached a point where it needed to reconnect with young buyers and generate new leads. Marketers knew the brand’s retro rebel image was an asset, but one that needed some modern spin in order to be relevant to the new target. So it created the Harley-Davidson Boot Camps, […]

The Pico de Gap campaign set out to tap into the heritage behind Gap’s 1969 denim line—and to play up the idea of “democratizing fashion.” To do it, Gap leveraged the gourmet food-truck trend with four hand-painted Pico de Gap taco trucks and a “Made in L.A.” theme. The tour, whose name was inspired by […]