Objective of Event: Generate PR impressions (on social and traditional media)
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B-to-C EventsBalcony Party: Freeform Hosts an Outdoor Screening for the Premiere of ‘Cruel Summer’
The hottest event space is no longer the ballroom, it’s the balcony. For Freeform’s “Cruel Summer” premiere event on April 15, the network booked 80 hotel rooms at the Beverly Hilton hotel and invited talent, executive producers, press and influencers to watch the show on a giant screen from their balconies.
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Taco Bell’s Hospitality Play: ‘Food Drops,’ Photo Ops and Exclusive Menu Items
Taco Bell, the largest quick-service Mexican restaurant in the world, sunk its teeth in the hospitality space with a “tacoasis” it built in Palm Springs that immersed 400 superfans and 61 top-tier media outlets from 21 states in its rally cry of “Live Mas.” Taco Bell carefully choregraphed the entire experience (read a deep dive […]
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Gulfstream Syncs Lights, Audio and Video to Pilot a Dramatic Product Reveal
Product reveals are often conducted from a stage. Gulfstream at the NBAA-BACE show in Las Vegas required something a little more custom for the launch of its new flagship private jet, the G700. Like a 60-foot-tall by 160-foot-wide automated structure with a 5,000-square-foot frontal façade composed of transparent, high-resolution LED screens that delivered stunning content […]
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Airbnb Treats Two Consumers to a Once-in-a-Lifetime Sleepover at the Louvre
Imagine lying under the stars, encased in the Louvre’s famous glass pyramid designed by renowned architect I. M. Pei, contemplating an evening spent among the world’s greatest art in a money-can’t-buy experience only made possible through Airbnb. You might think the pictures couldn’t do it justice, but in this case, they did. And that is […]
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Taco Bell’s Multisensory Hotel Takeover Adds Some Spice to Superfan Events
When you are hosting 400 superfans and 61 members of the top-tier media, every little detail matters. Right down to the synchronized swimmers in Fire Sauce swimsuits. (Oh yes, they did.) Serving up some serious “Live Mas,” Taco Bell transformed a Palm Springs hotel property into The Bell: A Taco Bell Hotel and Resort, where, […]