Objective of Event: Generate PR impressions (on social and traditional media)

Stoli likes the nightlife, baby. And where could be better to feel the vibe than in a hip hotel tricked out with Russian opulence and homage to the motherland inspired by the brand’s heritage but cool enough to appeal to today’s trendy 21- to-35-year-olds. Want to sample the smooth, soft ultra-premium Stoli Elit? It’s here. […]

Speaking to the heart of its Mexican-American market, Cerveza Tecate tapped into the group’s love of soccer by creating the Tecate Soccer Program. The highlight was the Copa Tecate, which featured 2,800 amateur soccer leagues with 50,000 participants from 24 cities nationwide, competing for the championship title. Leading up to the semi-finals, Tecate held other events, […]

Smart marketers know that effective market outreach is about much more than just picking from a few broad demographic categories. State Farm’s 50 Million Pound Challenge program focused on one key community—African-Americans—but then layered in activation strategies designed to appeal to the community’s diverse passions and unique health concerns. The resulting campaign turned a macro […]

Honda teamed up with nonprofit group Keep America Beautiful and its own dealerships across the country in an effort to keep the nation’s streets, roads and highways clean. Road to a Cleaner America brought Honda corporate management, district management, dealers and staff, as well as KAB staff and volunteers together to clean litter and debris […]

The Home Depot and the NFL partnered to recognize local athletic leadership while simultaneously building excitement among store associates and consumers. The brand selected 17 players from NFL markets to be judged by a blue ribbon panel made up of retired NFL players and staff and Home Depot execs, which narrowed it down to eight […]