Objective of Event: Generate PR impressions (on social and traditional media)

Creating buzz for Howard Stern’s jump to Sirius Satellite Radio was the goal. The Howard Stern Nation campaign revolved around a live webcast of the shock jock’s last day on terrestrial radio and his much-anticipated move to satellite. After his last show for Infinity Broadcasting, camera crews followed Stern out of the studio and aboard […]

Masterfoods used the hype around the release of “Star Wars Episode III: Revenge of the Sith” to roll out a new line of dark chocolate M&Ms, lining up characters from the movie to unload the very first shipment of the candies. Actors dressed as Darth Vader, C-3PO, and R2-D2 hauled boxes of the dark chocolate […]

Battling a bevy of SUV competitors, DaimlerChrysler wanted to introduce the full-size Jeep Commander in a way that would instantly establish the vehicle’s bona fides as one of the only trail-rated vehicles on the market, appeal to off-road enthusiasts and raise interest among more conservative urban consumers. The automaker also figured it could use the […]

Perrier was in need of a serious brand makeover. Sales had been declining for years and the name just wasn’t on the radar for 20- to 30-year-old consumers. And so the IER campaign was born. Perrier played on the “IER” at the end of its name, turning a sexy night into sexIER, a funny joke […]

Capitalizing on the thirst for tangy, Miller Chill— inspired by the Mexican Chelada—was born. Miller knew this baby was a winner, but it needed to make certain its consumers knew it too. It played up its Latin flavor and came up with the Spanglish-infused campaign Viva Refreshment that spread the word via TV, radio and print […]