Generate PR impressions (on social and traditional media) Archives - Page 74 of 114 - Event Marketer
Altoids Opens an Offbeat, Anti-Love Chocolate Oasis
Altoids leveraged its brand’s alternative style to drive trial of its new chocolate dipped mints through a lovably irreverent pop-up experience. The Altoids Anti-Love Valentine’s Day Chocolate Pop-Up Shoppe targeted young urban trendsetters who gravitate toward offbeat products and brands. Billed as the ultimate destination for anyone seeking refuge from the stresses of Valentine’s Day,...
Delta Pop-Up Offers Tastings, Packing Tips and Giveaways
Bringing its brand back to life after a financially shaky 2007, Delta Air Lines pampered the New York City market with Sky360 for six weeks in October, giving the public a taste for its new in-flight offerings in 3,800 square feet of sleek space. Delta street teams distributed promo cards with the week’s events to create...
Stoli Hotel Captures the Essence of Today’s Cocktail Culture
Some hotels are grand, like the Ritz. Some are historic, like the Taj Mahal. But there’s one that just seemed to pop up out of nowhere—the funky, fun and totally on-brand Stoli Hotel, a marketing experience that captured the authenticity and heritage of this Russian vodka and made it relevant to young, hip connoisseurs of...
L’Oreal Takes the Museum Approach to Draw Press
When L’Oreal USA launched its Men’s Expert skin care line last year, the company knew it would need more than a typical press event to attract and engage New York City’s notoriously hard-to-impress beauty and fashion editors. The solution: a museum-style exhibit in Manhattan’s trendy Milk Studios. Armed with headsets that played a soundtrack detailing...