Generate PR impressions (on social and traditional media) Archives - Page 39 of 114 - Event Marketer
Amstel Touts Heritage with Bike-Themed Engagements
Last year Amstel Light re-launched its brand in the U.S. with a campaign that played up the spirit of Amsterdam using the slogan “One Dam Good Bier.” For one day the brand shut down traffic on Amsterdam Avenue in New York City. At 10 a.m. it began giving away 150 free red bicycles (a main...
Ford Reaches Women with Warriors in Pink Campaign
Ford wanted to raise money for Susan G. Komen for the Cure while leveraging the partnership to drive sales among women ages 18-24, so the carmaker took the message to the people in 2008 through Race for the Cure events, grassroots efforts and sweepstakes offers. By activating at 117 Race events, Ford reached over 1.5...
Harley Revs up its Charity Ride with a Theme Park
Watching a fleet of 25,000 Harley-Davidson motorcycles come roaring down the freeway is enough to make your heart race. And that’s exactly what the brand wanted to do with its 25th annual Love Ride—the world’s largest one-day motorcycle fundraising event that has donated over $21 million to non-profit organizations since its inception. The program revved...
GM Takes Over the Streets at the Olympics
General Motors Canada used the Winter Olympics to show off its full fleet, promote the upcoming launch of the eco-friendly Volt and drive leads. The automotive sponsor (associated with the Games since 1976) used a combination of mass blitz and targeted touches to both blanket Vancouver and encourage test-drives. The company, which donated some 4,600...