Objective of Event: Generate PR impressions (on social and traditional media)

Anyone who’s ever executed a program in the Big Apple knows how hard it is to impress  New Yorkers. They’ve seen it all when it comes to marketing campaigns. But State Farm hit it out of the park with its Call Your Shot promotion, a lead-generating, buzz-building event that delivered a one-two punch in Yankee […]

Toyota has long been considered one of the auto industry’s eco-conscious forerunners, but despite its spot at the top, the race for mindshare in the hybrid market is just beginning. To keep itself top of mind as the green movement continues accelerating, in 2008 the automaker scrapped its auto show kit and created a brand […]

At the 2008 E3 Expo video game summit July 14 to 17, Microsoft implemented a series of high-profile moments to showcase the new features of Xbox 360 and Games for Windows to gamers, media and consumers. The primary press briefing was simulcast live in Los Angeles and New York City via a proprietary television network […]

Taking today’s busy lifestyles into consideration, Sony Ericsson came up with the concept of Sound Snacks as a campaign theme to launch its W350i mobile phone that offers quick and easy access to music. “Sound Snacking” capitalizes on insights from a Sony Ericsson study that suggests consumers like to download short snippets of songs rather […]

To create media buzz for the 2008-2009 NBA season, adidas gave one media outlet from each key market an up-close experience with what it does in the basketball category. The Brotherhood Tour kicked off on a Thursday in Portland, OR, at a Trail Blazers vs. Houston Rockets game. The guests were given locker room access […]