• image/svg+xml:

Sign In

Forgot Password?
Please contact clientservices@accessintel.com if you are unable to log in.
  • Topics
    • Latest
    • The Event RFP Superbook
    • Industry News
    • Partner Content
    • Research
    • Conferences
    • Festivals & Fan Cons
    • Launches
    • Tours
    • Performance
    • Pop-Ups
    • Sponsorships
    • Trade Shows
    • Media Events
    • Sampling
    • Stunts
    • Sustainability
    • Technology
    • Event Peeps Podcast
    • Trend of the Week
    • The Brief Roundup
  • Lists
    • It List: Top 100 Agencies
    • Fab 50: The Best Fabricators
    • B-to-B Dream Team
    • The Event RFP Superbook
  • Events & Awards
    • Experiential Marketing Summit
    • Awards
    • Now Open: 2026 EDAs
    • Now Open: EventTech Awards 2026
  • Watch & Listen
    • Event Peeps Podcast
    • @EventMarketer | YouTube
    • Webinars
Event Marketer
  • Experiential Marketing Summit
  • Subscribe
    • Subscribe
    • Email Alerts
    • Digital Editions
    • Newsletters
    • Advertise
  • Sign In
Event Marketer
Stay Ahead with Daily Updates
Sign In

Topics

  • Latest
  • The Event RFP Superbook
  • Industry News
  • Partner Content
  • Research
  • Conferences
  • Festivals & Fan Cons
  • Launches
  • Tours
  • Performance
  • Pop-Ups
  • Sponsorships
  • Trade Shows
  • Media Events
  • Sampling
  • Stunts
  • Sustainability
  • Technology
  • Event Peeps Podcast
  • Trend of the Week
  • The Brief Roundup

Events & Awards

  • Experiential Marketing Summit
  • Awards
  • Now Open: 2026 EDAs
  • Now Open: EventTech Awards 2026

Watch & Listen

  • Event Peeps Podcast
  • @EventMarketer | YouTube
  • Webinars

About Us

  • About Us
  • Magazine
  • Advertise
  • Subscribe
  • Cookie Settings
  • Privacy Policy
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging

EMS 2027
Register now for the Experiential Marketing Summit! Sign up early to save.

GM Takes Over the Streets at the Olympics

By Rachel Boucher
Tuesday, December 29, 2015
General Motors Canada used the Winter Olympics to show off its full fleet, promote the upcoming launch of the eco-friendly Volt and drive leads. The automotive sponsor (associated with the Games since…

Sign in to continue reading

This article is available to registered users.
Forgot Password?
Please contact clientservices@accessintel.com if you are unable to log in.

Popular

  1. 3 Things to Know About Experiential at CES 2027
    Conferences

    3 Things to Know About Experiential at CES 2027

  2. Halloween 2026 Experiential: Brands Lean into Carnivals, Audio Horror and Jump-Scares
    Pop-Ups

    Halloween 2026 Experiential: Brands Lean into Carnivals, Audio Horror and Jump-Scares

  3. 5 Tips for Building a Measurement Program From Scratch
    Performance

    5 Tips for Building a Measurement Program From Scratch

  4. Experiential Marketing Trend of the Week: Aperitivo Culture
    Sampling

    Experiential Marketing Trend of the Week: Aperitivo Culture

  5. The Brief: Airport Races and Cashmere Cabins
    Pop-Ups

    The Brief: Airport Races and Cashmere Cabins

  6. Curious About Cannabis Events? 3 Tactics in Play
    Cause Marketing

    Curious About Cannabis Events? 3 Tactics in Play

  7. Experiential Marketing Trend of the Week: Brand Gazettes
    Conferences

    Experiential Marketing Trend of the Week: Brand Gazettes

  8. Dirty Sodas and Mini-Marts: Brands Share Their Experiential Strategies at NACS 2026
    Sampling

    Dirty Sodas and Mini-Marts: Brands Share Their Experiential Strategies at NACS 2026

  9. NYCC 2026 Experiential: Shopping Malls, Haunted Cabins and Slime Surges
    Festivals & Fan Cons

    NYCC 2026 Experiential: Shopping Malls, Haunted Cabins and Slime Surges

Join the Event Marketer Community

Join Now
Event Marketer

For creators of the brand experience.

The world’s largest information source on event and experiential marketing — meeting the information needs of strategic brand-side experiential marketers and event agency executives.

Upcoming Experiential Marketing Summit April 27 – 29, 2027Las Vegas Learn More

Sign in to continue reading

This article is available to registered users.
Forgot Password?
Please contact clientservices@accessintel.com if you are unable to log in.
About Event Marketer
  • About Us
  • Magazine
  • Advertise
  • Subscribe
  • Cookie Settings
  • Privacy Policy
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
Subscribe
Event Marketer Summer 2026 Cover

Magazine

The intel shaping experiential marketing — in print, digital, and everywhere brands gather.
Subscribe

Newsletters

The latest news, analysis, and insights delivered straight to you.
Sign up

© 2026 Access Intelligence, LLC - All Rights Reserved