Generate PR impressions (on social and traditional media) Archives - Page 104 of 114 - Event Marketer
Red Bull Activation Surprises Boston College Students
Boston is a college town, and so the back-to-school season presents a tasty opportunity for brands to target this demographic—including that tricky millennial audience. It also presents a challenge for brands looking to gain exclusive access and scale experiences. Red Bull decided to go straight into the classroom and infiltrate buildings with relevant surprise and...
Google Holiday Tree Campaign Lights Up Girl Coders
Less than one percent of girls express interest in majoring in computer science in college. Yet, the tech industry is growing faster than any other industry. To champion this issue and be sure that the future of tech includes perspectives from women, Google created Made with Code, an initiative to inspire girls to try coding...
IBM Takes a Cerebral Approach to Verse Launch Event
Email is a part of everyday life, with many different generations now relying on it. So for the launch of Verse, its cloud-based email service, IBM took a cerebral approach that, in addition to IBM leadership presentations, involved a line-up of presentations by external thought leaders from three generations. Each spoke about what his or...
TomTom Hosts a Two-Day Media ‘Immersion’ Event
TomTom entered the fitness space three years ago, but many consumers still think of it as a manufacturer of GPS devices. To change this perception among consumers and the media, and to keep the momentum from the launch of TomTom’s Cardio heart-rate monitoring watches going throughout the year and into the holiday season, TomTom hosted...