Objective of Event: Generate PR impressions (on social and traditional media)

German carmaker Audi is known for its slogan “Vorsprung durch Technik” or “Advancement through Technology.” For the 2014 Mondial de l’Automobile in Paris, Audi’s exhibit design seemed to take those four interlocked rings, stretch them out and connect design with technology in an artful manner. The exhibit concept was based on the “Dynamic of Balance.” […]

Activision tackled the massive E3 conference from three directions: Interactions outside the footprint (that ultimately drove attendees to the footprint); personalized interactions designed to address the needs of a variety of visitors (including media and VIPs); and of course, it included gameplay—a ton of hands-on gameplay. E3 is a booming conference, filled with towering booths […]

Research revealed that Chipotle customers share a close alignment with Major League Soccer fans. So the brand created Cultivating Youth Soccer, a program that ties back to Chipotle’s “Cultivate a Better World” campaign and leverages its MLS partnership. The focal point of the program was the 2014 Chipotle MLS Homegrown Game, featuring the league’s best […]

An estimated 30 percent of U.S. households contain a soccer player, second only to baseball. To harness the growing popularity of soccer and capitalize on FIFA World Cup fever, Audi launched the Audi Football Summit, a match between Audi-sponsored club FC Bayern Munich (the most successful club in German football history) and Chivas de Guadalajara. […]

Credit cards offer all sorts of perks, but the challenge for credit card brands is communicating those benefits to potential new cardmembers and existing cardmembers, alike. To promote its ThankYou card points that offer perks in the entertainment space, Citi last spring sought a national platform, brokering a deal with Dick Clark Productions to establish […]