Objective of Event: Generate PR impressions (on social and traditional media)

Moms know there’s nothing like those fun morning moments when baby wakes up dry and ready to rock in his or her crib after a good night’s sleep. Pampers’ #BebeConRitmo campaign brings those times to life—when baby is ready to boogie down and mom joins in on the fun. The effort had consumers share clips […]

Sprite stepped up its commitment to young adults with the second iteration of the Sprite Step Off, the electrifying stepping competition it created. The platform, which is helping Sprite build enduring brand affinity with the fiercely loyal multicultural audience, is a tournament-style competition with college step teams vying for scholarship money and bragging rights. Through […]

Skeletown Square was a family-friendly town inspired by both Halloween and Dia de los Muertos, the Mexican holiday in which families gather to pray for loved ones who have passed on. Guests enjoyed trick-or-treating, Catrina face painting (Catrina is a female figure associated with the holiday), sugar skull and pumpkin decorating, carnival games, a pop-up store […]

Faced with the challenge of creating an immersive experience around complex concepts like “business process management solutions,” German software company Software AG used its new 800-square-foot booth at CeBIT to make its marketing message accessible and appealing. The concept was translated spatially so that visitors could experience the seamless and efficient “stream” of information Software […]

SoBe’s Try Everything campaign was aimed at generating trial and awareness for the brand’s newest flavors. The initiative was part of an integrated effort that also included TV, radio and Internet. To launch the experiential component, SoBe held an event in New York City’s Madison Square Park that had A-listers engaging in challenges inspired by […]