Educate customers and users Archives - Page 75 of 133 - Event Marketer
IBM Drives B-to-B Strategy with Global Event Council
The Ex judges gasped when IBM’s massive global event program was entered into this category, but after a closer review of the submission … it made sense. Why? Because Big Blue doesn’t think of its string of global events as separate projects—it considers them all part of one event campaign used to build both the...
JDE Highlights Content with Celebrity Appearances
Since attendees had to pay to attend J.D. Edwards & Co.’s Focus 2000 users group conference (held last June), the company was under pressure to deliver content, entertainment and technology well worth the price of admission. There were two critical elements: One was pre-selling potential attendees on the targeted education value of the “edu-marketing” event’s...
Camp Jeep Entertains Drivers with 180 Activity Tents
It wouldn’t be an awards program without DaimlerChrysler’s Camp Jeep making an appearance. The annual three-day gathering of Jeep owners—conceived to strengthen the bond between owner and brand, and introduce new products—keeps getting bigger and better, with the 2002 incarnation (Jeep’s eighth) drawing 9,000 peeps from 40 states paying $295 per vehicle to attend. Nine...
Archer Daniels Mobile Tour Promotes Women’s Health
Archer Daniels Midland hit the road last year to let women over age 35 know all about its Novasoy womens-product ingredient (it’s a soy isoflavone), which can help with the effects of menopause and prevent heart disease. The tour pulled into retail parking lots during the week and fairs, festivals and health shows on weekends....