Educate customers and users Archives - Page 73 of 133 - Event Marketer
Ask.com Recognition Program Promotes Internet Safety
To generate awareness among families and schools about its Safe Search Schools Internet safety program, which rewarded students and schools that embraced the program, ask.com leveraged its NASCAR sponsorship to reach a wider audience in Atlanta, Dallas, Richmond, VA, and Charlotte, NC. It also partnered with Web Wise Kids, a national non-profit organization dedicated to...
Ford Organizes 1,000 ‘American Idol’ House Parties
Think ladies only buy plastic bowls at house parties? Or lingerie? Think again. Ford last year, on May 19, tied the fun of having a neighborhood party with its sponsorship of “American Idol” to create 1,000 in-home events where women (and a few men) got to watch the first night of the show’s two-day finale...
Air Force Leverages Sponsorship to Find New Recruits
The U.S. Air Force has to get creative to meet its annual recruitment goal of 31,000 new airmen aged 17 to 27 who are mechanically and technically inclined. Therefore, in 2009 it launched the Switching Seats program to leverage its sponsorship with NASCAR and to reach “Tech Tinkerers” who have a natural affinity for power,...
Research in Motion Tour Targets B-to-B Tech Buyers
For the launch of the new 8350i BlackBerry Curve on the Sprint network, Research in Motion targeted b-to-b technology purchasers with the BlackBerry Sprint A to B tour by inviting them to take what RIM called the “Smarter” route to efficient work. The tour brought to life the campaign tagline, “A to B. Work. Done....