Drive customer recommendations Archives - Event Marketer
Santa Margherita Invites Audiences to ‘Follow the Vine’
Knowing that wine culture can seem a bit esoteric to many consumers, Santa Margherita produced an experience to inform and excite its audience about the subject. Aiming for the sensory experience of a Northern Italian vineyard, the brand created a modular grapevine maze (executions ranged from 900 to 2,500 square feet, depending on the venue),...
Fortnite Esports Experience at the San Jose Convention Center came in Clutch
To celebrate all things gaming, streaming and cosplay for attendees of the Fortnite Fall Skirmish Grand Finals at TwitchCon, Epic Games erected a 50,000-square-foot immersive Fortnite esports experience at the San Jose Convention Center, featuring game characters, green-screen photo ops, Fortnite-inspired snacks and more. Because with Fortnite, it’s all about play. Upon entering the footprint,...
The League make sure to Delight eMLS and FIFA fans alike with their latest Competition
Gaming is central to Major League Soccer fandom. In fact, 65 percent of avid MLS fans say that FIFA is a major driver of their interest in soccer. So, when it came time to launch the inaugural eMLS Cup, an esports tournament held in conjunction with EA Sports’ FIFA franchise, the league leveraged both gaming...
MasterCard partners with Riot Games for an All-Star Event Sponsorship Pop-Up Event
When conducting research into the esports audience, a new marketing segment for Mastercard, the company quickly discovered an important insight: establishing credibility with this audience requires an approach that supports the advancement of the community. With this in mind, Mastercard entered the scene in a big way, with a multi-year partnership with Riot Games, publisher...