The League make sure to Delight eMLS and FIFA fans alike with their latest Competition

By
best-esports-activation_emls_2019-ex-awards

Gaming is central to Major League Soccer fandom. In fact, 65 percent of avid MLS fans say that FIFA is a major driver of their interest in soccer. So, when it came time to launch the inaugural eMLS Cup,…

Popular

  1. Rolling Coverage: How Brands are Acing Experiential at the US Open
    Pop-Ups

    Rolling Coverage: How Brands are Acing Experiential at the US Open

  2. The Brief: Cat-lectibles and Cheesy Third Spaces
    The Brief Roundup

    The Brief: Cat-lectibles and Cheesy Third Spaces

  3. Experiential Marketing Trend of the Week: Concert Tie-ins
    Trend of the Week

    Experiential Marketing Trend of the Week: Concert Tie-ins

  4. Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn
    Pop-Ups

    Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn

  5. 3 Ways Honda Integrated its Brand into ‘Encanto’ Fandom at D23
    Festivals & Fan Cons

    3 Ways Honda Integrated its Brand into ‘Encanto’ Fandom at D23

  6. Neopets’ CEO Talks Investing in Events for a Quiet but Passionate Community
    Pop-Ups

    Neopets’ CEO Talks Investing in Events for a Quiet but Passionate Community

  7. How Jeep Unpacked an America250 Campaign from a Giant Toy Box
    Festivals & Fan Cons

    How Jeep Unpacked an America250 Campaign from a Giant Toy Box

  8. Inside Instacart’s Shoppable Creator Dinner in a Pop-up Grocery Aisle
    Launches

    Inside Instacart’s Shoppable Creator Dinner in a Pop-up Grocery Aisle

  9. The Brief: Giant Hairballs and MomTok Battles
    Pop-Ups

    The Brief: Giant Hairballs and MomTok Battles