MasterCard partners with Riot Games for an All-Star Event Sponsorship Pop-Up Event - Event Marketer

MasterCard partners with Riot Games for an All-Star Event Sponsorship Pop-Up Event - Event Marketer

MasterCard partners with Riot Games for an All-Star Event Sponsorship Pop-Up Event

best-esports-activation_mastercard_2019_second_ex-awards
Brand: MASTERCARD
Agency: OCTAGON ROGERS & COWAN
Awards: EX AWARDS — BEST ESPORTS ACTIVATION
Year: 2019
When conducting research into the esports audience, a new marketing segment for Mastercard, the company quickly discovered an important insight: establishing credibility with this audience requires an…
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