Eight Strategies for Leveraging Virtual Reality at Events

The November release of the Samsung Gear VR marked the beginning of what is bound to be a wave of consumer-friendly virtual reality devices made available to the public—especially with its (relatively) affordable $99 price tag. But event marketers capitalized on VR well before it hit the mainstream. The Facebook-owned Oculus Rift headset has led the way for many brands, helping to create more engaging consumer experiences and reinvigorate how content is delivered. Here, eight VR strategies that got consumers’ eyes on the prize.

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