Technology
With its Sights Set on Aging Millennials, Prudential Activates Educational Experiences at SXSW
It’s no secret that millennials aren’t getting any younger, so to help them envision their financial future, Prudential Financial set up shop at one of the demographic’s most beloved events: SXSW. There, the brand brought its latest white paper, “The 80-Year-Old Millennial,” to life through interactive engagements; co-hosted a networking lounge; and co-produced a panel...
SXSW 2018: Brand Experiences From Austin’s Flagship Event
Each spring, the famously “weird” city of Austin gets just a little bit weirder thanks to creatives from around the globe who descend on Texas for the South by Southwest Conference & Festivals (this year, March 9-18). For two weeks, visitors line up to get a glimpse of the latest innovations in film, tech and music. But over...
A Step-by-Step Look at Infiniti’s Elevated Launch Event for the QX50
In the automotive industry, launch events often include the media, of course, a ride and drive and a luxury hotel. For the global launch of the Infiniti QX50, the auto brand took this traditional industry affair a step further with additional audiences, the use of unexpected venues, excursions, wellness options and an auto show-style activation....
Storytelling Guides FX’s Upscale New York City Launch Event for ‘Trust’
If you’re anything like us, you’ve probably fantasized about being filthy rich a time or two, and on March 14, we got a small taste of what life is like for the one percent. At a ritzy downtown social club in Manhattan’s Financial District, FX delivered the first in a series of launch events for...