Technology
State Farm Kicks Off the NFL Season with an AR-fueled Football Hunt
Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs. Built around the big NFL matchup...
Fab 50: Introducing the Industry’s Top Fabrication Partners
Our annual editorial guide to the industry’s top builders When attendees look at beautiful exhibits or event environments, they may not be aware of all the blood, sweat and tears that took place behind the scenes to bring those installations to life. But EM is here to shine a well-deserved spotlight on the event architects that...
Johnnie Walker Princes Street: An Eight-Story Brand Home Designed to Shake up the Scotch Industry
Personalization, accessibility and sustainable practices power the 70,000-square-foot visitor experience It’s fitting that the crown jewel of the single biggest investment in Scotch whisky tourism is located on Princes Street. Indeed, Johnnie Walker’s new permanent brand home in Edinburgh, Scotland is a majestic, eight-story wonder built in the center of the capital that projects a...
Five Ways to Leverage the Cameo Platform to Personalize Engagement
If you’ve ever fantasized about getting a shout-out from Brett Favre or having Kenny G serenade you and only you (hey, no judgement here), Cameo is where it’s at. The web- and app-based platform, which launched pre-pandemic but was galvanized by quarantined consumers’ longing for personal connection, allows users to send customized celebrity video messages...